About us
About HIFLY
We help leaders and teams transform mindset and behavior for sustainable growth.
HIFLY was founded on the belief that every leader can break through when equipped with the right mindset, skills and tools. We combine Leadership, Coaching, Mentoring and NLP into a practical learning path.
Hundreds of learners have applied HIFLY's methods to lead their teams, improve communication and raise business results.

Practical
Everything is built to be applied immediately at work.
Transformative
Change at the root of mindset, not just surface techniques.
Supportive
We support learners until they create real results.
The HIFLY method
Why HIFLY? — An experiential & transformational method that works
NLP-based transformation builds motivation from within so learners master breakthrough goals. Highly interactive teaching is applied directly to leadership and team work. HIFLY creates an enabling environment to practice skills every day and build new winning habits across three levels: individual, team and organization.
01Become an NLP coach for holistic transformation
Reprogram mindset, build influence and drive lasting behavior change.
- Sales: improve communication, persuasion and closing.
- Leadership: inspire, influence and lead teams.
- Psychology: release negative emotions and overcome self-limits.
02Clear goals
- Mindset frameworks, strategy & tactics to set breakthrough goals and execute to the end.
- Define lead indicators and specific key behaviors each day for sharp focus that directly drives results.
03Hands-on, highly interactive teaching & advisory
- Direct practice: skills from top experts & great salespeople.
- Group discussion & real-world scenarios.
- World-class toolkits with built-in AI — support applying & improving.
04Grow your team
- Regular coaching and mentoring to master, analyze and improve skills — making them your own unique version.
- Transfer team-development capability to your leaders for effective communication and leadership.
05Measurable results
- Hands-on skill assessment during real shifts, meeting required scores.
- Skill-boosting competition programs.
- Focused on real outcomes: revenue, performance and engagement.
06Led by seasoned experts & coaches
Coaches with deep real-world experience and international credentials, former senior leaders at large multinationals who have led successful high-performance culture change for many Vietnamese organizations.
Your coach
Meet Coach Bích Vân
Bích Vân brings 25 years of senior leadership at multinational companies, plus consulting and training. A top expert in peak performance, she is an NLP Master Coach and certified trainer of the American Board of NLP (ABNLP). She combines coaching & mentoring for C-level leaders with in-depth NLP coaching to drive transformation from within — applying hands-on techniques to elevate negotiation, consultative selling, team leadership and career breakthroughs.
Previously
- · Former Deputy Director — British Council HCMC
- · Former Group Head of Marketing — Apollo & BUV
- · Former Head of LifeScan Business Unit — Johnson & Johnson Vietnam
- · Former Head of Strategy & Product Marketing — Manulife Vietnam
- · Former Director, Head of Agency Training & Development — Prudential Vietnam
- · Former Head of Agency Channel Marketing & Productivity — AIA
Credentials
- MBA in Marketing (Dean's Honor List) — Nanyang Technological University
- Master Coach of NLP · Master Hypnotist · Master Practitioner NLP & TimeLine Therapy®
- Certified Trainer — American Board of NLP (ABNLP)
- Coach & Mentor — ITD World
The team
Our coaches & experts
Alongside Coach Bích Vân is a team of seasoned experts in leadership, training, strategy and brand — from leading organizations in Vietnam and abroad.

Nguyễn Ngọc Phương Thảo
Trainer & Coach
Nearly 15 years in financial advisory & training; former training leader at Generali, Hanwha Life and Prudential.

Nguyễn Thị Yến Anh
Former Bancassurance Training & Development Director, Prudential Vietnam
20+ years in international life insurance (AIA, Chubb Life, Prudential); expert in change management, leadership development & sales transformation.

Trần Liên Phương
Market Research & Brand Strategy Expert
30+ years in market research & brand strategy; former senior roles at Ogilvy, Kantar and Cimigo.

Nguyễn Thị Thùy Hương
Medical Doctor · Senior Coaching Expert
15 years as a medical doctor (Internal Medicine) and 20 years as Deputy CEO of a multinational; senior coaching expert grounded in Emotional Intelligence.

Trần Thị Thu Hương
Strategic Finance & Corporate Governance Expert
Nearly 30 years in financial leadership, operational restructuring & strategic governance at multinationals (Nokia, Shell, AB Mauri, Liên Á, Seawind).

Dr Ross Hosmann
Coach & Consultant — Executive Education & Finance
25+ years of international experience (Asia, Europe, Middle East, Australia); PhD in Finance (Macquarie), executive-education program specialist.

Trúc Cao
Strategy & Project Management
Nearly 15 years in strategy & project management across B2B/B2C; co-founder of Vietnam Coffee Republic and COO at Nebity Solution.
Testimonials
What clients say about us
Real reflections from leaders who have experienced coaching with HIFLY.
“Working with Ms. Vân was truly different. She always listens — she made me feel she was hearing my inner voice rather than following a rigid script. She rephrased and built upon my ideas to be sure she understood me, which made me feel completely safe and never judged. I also learned from Vân how to encourage people “on point”: so authentic, choosing the exact words that made me feel genuinely recognized.”
Uyên TrầnHead of Growth · Global SaaS company“Working with Ms. Vân I felt completely safe. She never judged me, listened patiently and was willing to spend hours going deep into the events that shaped my perspective. Her way of drawing me out was both empathetic and humorous, so I could open up without feeling evaluated — and gradually saw the mindset “knots” I needed to untangle.”
Hoàng Thị Minh NgọcChief Operation Officer · Leading VN e-commerce company“Bích Vân is someone who truly opens you up. Had she not raised the questions and given me a new perspective, I might have settled for what I thought was my “nature” instead of actively seeking to transform. She not only helped me see my blind spots but also mapped out a path to success, peace and greater happiness. I didn't expect much at first, but looking back over the past year, the value far exceeded what I had imagined.”
Trần Thị Hồng VânChief Executive Officer (CEO) · Sakura Schools“From the very start I chose coaching because I felt we were “on the same energy wavelength” and I fully trusted Ms. Vân. Her teaching on situational leadership and coaching was excellent; looking back after eight months, every conclusion and solution proved right. She used the NLP Elicit Values technique effectively, helping me reshape my whole decision-making process: I now trust others more, more readily accept my team's approach, and am willing to delegate even without 100% of the data.”
Trang ĐặngDepartment Head · Leading global manufacturer
